The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 1 - 10 of 14 in total of The B2B Marketing and PR podcast with the tag “marketing leadership”.
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Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say
August 19th, 2025 | 4 mins 53 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales
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Episode 111: 12 ways to extend the investment marketing makes in webinars
August 15th, 2025 | 14 mins 1 sec
chief marketing officer, cmo, marketing leadership, marketing team, marketing turnover
Webinar organizers in marketing tend to be focused on logistics and immediate marketing goals and simply don’t have the bandwidth to think about anything else. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.
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Episode 110: Hiding pricing info may leave B2B tech companies off the short list
August 12th, 2025 | 6 mins 3 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list
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Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
August 8th, 2025 | 13 mins 27 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
Given my focus on B2B marketing and PR, I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour in Washington, DC. But there should be no mistake the circus is a business and it was also all at once, one of the most challenging and fun PR assignments I’ve ever had.
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Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms
August 5th, 2025 | 5 mins 19 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way
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Episode 107: Sheer Passion in Marketing Goes a Long Way
August 1st, 2025 | 2 mins 34 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media
Marketing is about passion. Passion is infectious. Passion is compelling. Passion sells. You can teach someone digital skills, but you can’t teach passion.
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Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe
July 29th, 2025 | 5 mins 54 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe
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Episode 105: Thought Leadership Actually Requires Thought and Leadership
July 25th, 2025 | 2 mins 46 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
“Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”
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Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
July 22nd, 2025 | 12 mins 26 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention
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Episode 103: Marketing to be measured rather than marketing to pursuade
July 14th, 2025 | 2 mins 47 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers