The B2B Marketing and PR podcast

Episode 7: Study: Why thought leadership works and why it doesn't

March 28th, 2024  |  11 mins 3 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance

Episode 6: 10 tips for better PR pitching results as media layoffs continue

March 21st, 2024  |  22 mins 50 secs

b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations

Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz

Episode 5: Does B2B marketing respect their prospects’ time?

March 21st, 2024  |  4 mins 32 secs

b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations

Much of the content B2B marketing produces overpromises and underdelivers – and that seems most likely to happen when we consider company needs before customers

Episode 4: Board members with marketing experience improve shareholder returns

March 13th, 2024  |  6 mins 50 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience

The effects are even more dramatic on companies experience declining growth and in need of a turnaround:

Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope

March 7th, 2024  |  6 mins 24 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time

Episode 2: Interesting takeaways from 3 reports on marketing and PR

March 6th, 2024  |  14 mins 1 sec

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Episode 1: You need a playbook for sharing media placements

March 6th, 2024  |  1 min 51 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too

Introducing the B2B marketing and PR podcast

March 6th, 2024  |  1 min 26 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Sword and the Script Media on Audio