The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying all 3 Episode of The B2B Marketing and PR podcast with the tag “marketing budgets”.
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Episode 24: B2B marketing statistics that sum up 2024 so far
July 23rd, 2024 | 13 mins 33 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness
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Episode 20: Explaining why the B2B SaaS sector is sluggish right now
June 21st, 2024 | 15 mins
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector
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Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies
June 17th, 2024 | 10 mins 29 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years