web01.fireside.fm Sat, 06 Jun 2026 20:31:46 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/marketing%20budgets Tue, 21 Apr 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/144 baa54202-0ec3-4bdf-89f0-64a7a31e2c1c Tue, 21 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow 17:16 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/04/economic-outlook-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/04/economic-outlook-marketing/</a> </p> cmo, chief marketing officer, marketing leaders, marketing department, marketing organization, marketing economics, marketing spend, marketing spending, marketing budgets, Text version of this post: https://www.swordandthescript.com/2026/04/economic-outlook-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/127 7b31379f-20b5-48ab-b60a-094be689df68 Tue, 09 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting 16:25 no <p>Full text of this episode with links to charts and underlying resources: <a href="https://www.swordandthescript.com/2025/12/b2b-marketing-spend/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/12/b2b-marketing-spend/</a> </p> b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, marketing budgets, CMO, budget planning Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

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]]> https://b2b-marketing-pr.fireside.fm/24 265fd7e6-b4de-41f1-9274-4f2e2994583c Tue, 23 Jul 2024 15:00:00 -0400 Frank Strong full Frank Strong Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness 13:33 no <p>Full text of this post: <a href="https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/</a> </p> B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/

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]]> https://b2b-marketing-pr.fireside.fm/20 7dab5012-2003-467a-be96-9962c7c052fd Fri, 21 Jun 2024 06:00:00 -0400 Frank Strong full Frank Strong Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector 15:00 no <p>Full text: <a href="https://www.swordandthescript.com/2024/06/b2b-saas" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/06/b2b-saas</a> </p> B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/06/b2b-saas

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]]> https://b2b-marketing-pr.fireside.fm/15 55a3f9f2-9aa9-44f9-bd0f-d5762b89f506 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years 10:29 no <p>Full text: <a href="https://www.swordandthescript.com/2024/05/cmo-spending/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/05/cmo-spending/</a> </p> B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/05/cmo-spending/

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