The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "market research".
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Episode 122: Does long form content still have a place in the era of generative AI?
October 28th, 2025 | 8 mins 43 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints
Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert
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Episode 117: People are not taking government surveys; businesses have the same problem
September 23rd, 2025 | 8 mins 59 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints
Businesses need to take a more considered, deliberate and comprehensive approach to feedback; don’t allow a machine to get between your business and the customer