web01.fireside.fm Wed, 22 Apr 2026 03:17:06 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Market Research” https://b2b-marketing-pr.fireside.fm/tags/market%20research Tue, 28 Oct 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 122: Does long form content still have a place in the era of generative AI? https://b2b-marketing-pr.fireside.fm/122 b43a8d21-5120-4edb-83ef-0e26edd97bd6 Tue, 28 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert 8:43 no Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, market research, survey research, customer feedback, customer support, customer service Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/

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]]> Episode 117: People are not taking government surveys; businesses have the same problem https://b2b-marketing-pr.fireside.fm/117 045520c6-4b89-4e3b-a975-eb0581d1bdb4 Tue, 23 Sep 2025 06:00:00 -0400 Frank Strong full Frank Strong Businesses need to take a more considered, deliberate and comprehensive approach to feedback; don’t allow a machine to get between your business and the customer 8:59 no Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, market research, survey research, customer feedback, customer support, customer service Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/

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