The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 81 - 90 of 95 in total of The B2B Marketing and PR podcast with the tag “marcom”.
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Episode 14: CMOs attribute success to marketing talent
June 17th, 2024 | 5 mins 28 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more
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Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]
May 10th, 2024 | 7 mins 45 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year
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Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?
May 10th, 2024 | 6 mins 18 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule”
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Episode 11: 3 marketing things successful B2B software companies do differently
May 10th, 2024 | 6 mins 28 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house
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Episode 10: B2B tech startups don’t invest enough in marketing
May 10th, 2024 | 4 mins 40 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing
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Episode 9: New webinar benchmarks and metrics for 2024
April 15th, 2024 | 11 mins 42 secs
b2b marketing, b2b webinars, content marketing, event marketing, landing pages, marcom, marcomm, marketing communications, on24, perosonalization, startup marketing, webinars
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance
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Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brand
April 3rd, 2024 | 14 mins 24 secs
b2b marketing, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting
Top stories in today’s summary of PR news (PR Tech Sum #52): Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI
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Episode 7: Study: Why thought leadership works and why it doesn't
March 28th, 2024 | 11 mins 3 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance
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Episode 6: 10 tips for better PR pitching results as media layoffs continue
March 21st, 2024 | 22 mins 50 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz
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Episode 5: Does B2B marketing respect their prospects’ time?
March 21st, 2024 | 4 mins 32 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Much of the content B2B marketing produces overpromises and underdelivers – and that seems most likely to happen when we consider company needs before customers