The B2B Marketing and PR podcast
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Displaying all 4 Episode of The B2B Marketing and PR podcast with the tag “leadership”.
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Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]
May 10th, 2024 | 7 mins 45 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year
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Episode 7: Study: Why thought leadership works and why it doesn't
March 28th, 2024 | 11 mins 3 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance
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Episode 6: 10 tips for better PR pitching results as media layoffs continue
March 21st, 2024 | 22 mins 50 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz
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Episode 5: Does B2B marketing respect their prospects’ time?
March 21st, 2024 | 4 mins 32 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Much of the content B2B marketing produces overpromises and underdelivers – and that seems most likely to happen when we consider company needs before customers