web02.fireside.fm Tue, 21 Apr 2026 17:35:37 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Leadership” https://b2b-marketing-pr.fireside.fm/tags/leadership Fri, 10 May 2024 14:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 13: What does the silence in PR software speak? [PR Tech Sum 54] https://b2b-marketing-pr.fireside.fm/13 6e53efb4-5977-4263-af13-83db08bf2fa6 Fri, 10 May 2024 14:00:00 -0400 Frank Strong full Frank Strong It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year 7:45 no Full post: https://www.swordandthescript.com/2024/05/silence-pr-software/ B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, company boards, boards of directors, leadership Full post: https://www.swordandthescript.com/2024/05/silence-pr-software/

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]]> Episode 7: Study: Why thought leadership works and why it doesn't https://b2b-marketing-pr.fireside.fm/7 2ce3f100-6b49-44c2-bfa3-86071c7f8149 Thu, 28 Mar 2024 14:00:00 -0400 Frank Strong full Frank Strong Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance 11:03 no Full post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/ b2b marketing, communications, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership, Edelman, LinkedIn Full post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/

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]]> Episode 6: 10 tips for better PR pitching results as media layoffs continue https://b2b-marketing-pr.fireside.fm/6 75d58a73-2382-4db1-a535-72ead45ef422 Thu, 21 Mar 2024 16:00:00 -0400 Frank Strong full Frank Strong Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz 22:50 no This peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/ The conversation on PR Explored can be found here: https://www.youtube.com/watch?v=FBsuJnJ87X0 B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, company boards, boards of directors, leadership This peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/

The conversation on PR Explored can be found here: https://www.youtube.com/watch?v=FBsuJnJ87X0

]]> This peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/

The conversation on PR Explored can be found here: https://www.youtube.com/watch?v=FBsuJnJ87X0

]]> Episode 5: Does B2B marketing respect their prospects’ time? https://b2b-marketing-pr.fireside.fm/5 47e0e058-59de-4254-ac3d-796d7b3ed42b Thu, 21 Mar 2024 15:00:00 -0400 Frank Strong full Frank Strong Much of the content B2B marketing produces overpromises and underdelivers – and that seems most likely to happen when we consider company needs before customers 4:32 no Text version: https://www.swordandthescript.com/2024/03/b2b-marketing-respect/ B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, company boards, boards of directors, leadership Text version: https://www.swordandthescript.com/2024/03/b2b-marketing-respect/

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