The B2B Marketing and PR podcast

Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication

March 28th, 2025  |  4 mins 36 secs

2025 budgets, attention span, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, goldfish, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations

The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the attention span of goldfish.