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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “Goldfish”</title>
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    <pubDate>Fri, 28 Mar 2025 06:00:00 -0400</pubDate>
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    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
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  <title>Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication</title>
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  <pubDate>Fri, 28 Mar 2025 06:00:00 -0400</pubDate>
  <author>Frank Strong</author>
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  <itunes:subtitle>The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the attention span of goldfish. </itunes:subtitle>
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  <description>&lt;p&gt;Full text with links to the underlying resources: &lt;a href="https://www.swordandthescript.com/2022/02/goldfish-attention-span/" target="_blank" rel="nofollow noopener"&gt;https://www.swordandthescript.com/2022/02/goldfish-attention-span/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>goldfish, attention span, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets</itunes:keywords>
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    <![CDATA[<p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2022/02/goldfish-attention-span/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/02/goldfish-attention-span/</a></p>]]>
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    <![CDATA[<p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2022/02/goldfish-attention-span/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/02/goldfish-attention-span/</a></p>]]>
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