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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “Goldfish”</title>
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    <pubDate>Fri, 28 Mar 2025 06:00:00 -0400</pubDate>
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    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
    <itunes:summary>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. 
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  <title>Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication</title>
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  <pubDate>Fri, 28 Mar 2025 06:00:00 -0400</pubDate>
  <author>Frank Strong</author>
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  <itunes:subtitle>The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the attention span of goldfish. </itunes:subtitle>
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  <description>Full text with links to the underlying resources: https://www.swordandthescript.com/2022/02/goldfish-attention-span/ 
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  <itunes:keywords>goldfish, attention span, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets</itunes:keywords>
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    <![CDATA[<p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2022/02/goldfish-attention-span/" rel="nofollow">https://www.swordandthescript.com/2022/02/goldfish-attention-span/</a></p>]]>
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