The B2B Marketing and PR podcast
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Displaying all 9 Episode of The B2B Marketing and PR podcast with the tag “generative ai”.
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Episode 120: Public relations and editorial written blogs are well positioned in the AI era
October 14th, 2025 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task
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Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
October 7th, 2025 | 21 mins 15 secs
communications, corpcomm, corporate communications, generative ai, media pitching, media relations, pr, pr pitching, pr pitching tips, pr software, pr tips, pr tools, public relations
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 114: Being different is THE best practice in marketing
August 29th, 2025 | 2 mins 26 secs
communications, corpcomm, corporate communications, generative ai, marcom, marketing, pr, pr software, pr technology, pr tools, public relations
Striking a wine glass with a fork is audible over the dull roar of the room – and without being obnoxious. It’s more effective because it’s different.
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Episode 113: Essential customizations PR should make to their generative AI tools
August 26th, 2025 | 7 mins 9 secs
communications, corpcomm, corporate communications, generative ai, pr, pr software, pr technology, pr tools, public relations
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear
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Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say
August 19th, 2025 | 4 mins 53 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales
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Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
August 8th, 2025 | 13 mins 27 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
Given my focus on B2B marketing and PR, I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour in Washington, DC. But there should be no mistake the circus is a business and it was also all at once, one of the most challenging and fun PR assignments I’ve ever had.
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Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms
August 5th, 2025 | 5 mins 19 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way
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Episode 66: Are LLMs becoming the new front page for public relations?
February 3rd, 2025 | 4 mins 15 secs
ai, artificial intelligence, b2b marketing, communications, content marketing, corpcomm, corporate communication, genai, generative ai, large language model, large language models, llm, llms, marcom, marcomm, marketing communications, media relations, pr, public relations
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs