The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 1-10 of 21 in total of The B2B Marketing and PR podcast with the tag "generative ai".
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Episode 137: The end of self-aggrandizing listicles in search and AI
February 24th, 2026 | 3 mins 36 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust
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Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle
February 17th, 2026 | 5 mins 14 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem
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Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward
February 3rd, 2026 | 5 mins 15 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it
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Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust
January 13th, 2026 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be beleivable – online and off
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Episode 130: Corp comms in the era of distrust
January 6th, 2026 | 3 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations, trust
Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages.
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Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
December 23rd, 2025 | 36 mins 37 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the people here
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Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
December 16th, 2025 | 13 mins 40 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops
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Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands
December 2nd, 2025 | 22 mins 14 secs
ai visibility, communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
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Episode 125: The next PR measurement conundrum: How do you measure AI visibility?
November 25th, 2025 | 5 mins 15 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics
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Episode 124: 10 Fundamentals for Successful Media Interviews
November 18th, 2025 | 6 mins 53 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If you are fortunate enough to secure an interview, then you certainly want to make the most of it.