The B2B Marketing and PR podcast
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Displaying all 2 Episode of The B2B Marketing and PR podcast with the tag “generative ai”.
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Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms
August 5th, 2025 | 5 mins 19 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way
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Episode 66: Are LLMs becoming the new front page for public relations?
February 3rd, 2025 | 4 mins 15 secs
ai, artificial intelligence, b2b marketing, communications, content marketing, corpcomm, corporate communication, genai, generative ai, large language model, large language models, llm, llms, marcom, marcomm, marketing communications, media relations, pr, public relations
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs