web01.fireside.fm Sat, 06 Jun 2026 20:28:54 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Generative Ai” https://b2b-marketing-pr.fireside.fm/tags/generative%20ai Tue, 19 May 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed? https://b2b-marketing-pr.fireside.fm/148 21b60a7a-79ca-443c-b920-884e940e0ae3 Tue, 19 May 2026 06:00:00 -0400 Frank Strong full Frank Strong The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed 4:46 no <p>Text version of this episode: <a href="https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Text version of this episode: https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/

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]]> Episode 147: The delay between gated content download and consumption https://b2b-marketing-pr.fireside.fm/147 a38e6ea9-c390-427b-875b-b1ad27d608a5 Fri, 08 May 2026 06:00:00 -0400 Frank Strong full Frank Strong Registrations for gated content dipped in 2025; prospects and customers download and read a week later 9:07 no <p>Text version of this post with links to the underlying resources: <a href="https://www.swordandthescript.com/2026/04/gated-content-consumption/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/04/gated-content-consumption/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, gated content Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2026/04/gated-content-consumption/

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]]> Episode 142: AI-generated content performs poorly in organic search [study] https://b2b-marketing-pr.fireside.fm/142 76dbc719-d867-4ca7-aa7d-94e9ae92ae09 Tue, 07 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks 7:45 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/03/ai-generated-content/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/ai-generated-content/</a> </p> B2B marketing,, demand generation, generative AI, marketing strategy, UX/CX, SEO, organic search, search marketing, Text version of this post: https://www.swordandthescript.com/2026/03/ai-generated-content/

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]]> Episode 137: The end of self-aggrandizing listicles in search and AI https://b2b-marketing-pr.fireside.fm/137 a36f01dd-4e01-49ca-aa92-0f2c0f0bdd6d Tue, 24 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust 3:36 no <p>Here's the text version of this episode with links to the underlying resources: <a href="https://www.swordandthescript.com/2026/02/listicle-search/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/02/listicle-search/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/

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]]> Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle https://b2b-marketing-pr.fireside.fm/136 93930eb7-8fa8-4f11-959a-12692e946c9f Tue, 17 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem 5:14 no <p>The written version of this post, along with links to the cited resources, can be found here: <a href="https://www.swordandthescript.com/2026/02/shadow-sales-enablement/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/02/shadow-sales-enablement/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

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]]> Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward https://b2b-marketing-pr.fireside.fm/134 373a319b-e4af-43f2-822d-6ad96ea797a9 Tue, 03 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it 5:15 no <p>Here's the text version of this episode, with links to the cited resources: <a href="https://www.swordandthescript.com/2026/01/ai-short-list/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/ai-short-list/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/

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]]> Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust https://b2b-marketing-pr.fireside.fm/131 5b0f03b0-161c-4f0e-ae83-1bdfb2702a5f Tue, 13 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be beleivable – online and off 13:18 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/01/trust-signals-pr/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/trust-signals-pr/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/

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]]> Episode 130: Corp comms in the era of distrust https://b2b-marketing-pr.fireside.fm/130 de38bb91-9691-405c-85d9-67ce4b63e1c3 Tue, 06 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages. 3:18 no <p><a href="https://www.linkedin.com/feed/update/urn:li:activity:7413350594473676800/" target="_blank" rel="nofollow noopener">Text version of this post</a> (on LinkedIn) and here are the year-end summary posts I mention in this episode. </p> <ul> <li><p><a href="https://www.swordandthescript.com/2025/12/pr-blog-posts-2025/" target="_blank" rel="nofollow noopener">10 PR blog posts that summarize the state of comms in 2025 </a></p></li> <li><p><a href="https://www.swordandthescript.com/2025/12/top-b2b-marketing-2025/" target="_blank" rel="nofollow noopener">The top B2B marketing blog posts that sum up trends from 2025 </a></p></li> <li><p><a href="https://www.swordandthescript.com/2025/12/b2b-marketing-studies/" target="_blank" rel="nofollow noopener">An easy-to-read review of 17 B2B marketing studies summarizing 2025 </a> </p></li> </ul> trust, PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode.

]]> Text version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode.

]]> Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions https://b2b-marketing-pr.fireside.fm/129 31883104-ef63-426c-b263-cbe506b772e5 Tue, 23 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the people here 36:37 no <p>Text version of this post with the links to the underlying resources: <a href="https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/

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]]> Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63] https://b2b-marketing-pr.fireside.fm/128 d12d91c1-e08d-409e-82fa-e2e690db58a4 Tue, 16 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops 13:40 no <p>Full text and links to the underlying resources: <a href="https://www.swordandthescript.com/2025/12/ai-comms-tools/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/12/ai-comms-tools/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/

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]]> Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands https://b2b-marketing-pr.fireside.fm/126 40e52142-85f7-4ffb-ba84-5fa61411f68f Tue, 02 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet 22:14 no <p>Full text with links to the resources, tools and people cited: <a href="https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/</a> </p> AI visibility, PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/

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]]> Episode 125: The next PR measurement conundrum: How do you measure AI visibility? https://b2b-marketing-pr.fireside.fm/125 151056f9-6f87-4d44-a557-ca3df78cf952 Tue, 25 Nov 2025 06:00:00 -0500 Frank Strong full Frank Strong If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics 5:15 no <p>Text version of this post with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/

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]]> Episode 124: 10 Fundamentals for Successful Media Interviews https://b2b-marketing-pr.fireside.fm/124 1f3db927-a640-4c35-9eda-10d22da52e91 Tue, 18 Nov 2025 06:00:00 -0500 Frank Strong full Frank Strong If you are fortunate enough to secure an interview, then you certainly want to make the most of it. 6:53 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2017/08/b2b-media-interviews/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2017/08/b2b-media-interviews/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/

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]]> Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence https://b2b-marketing-pr.fireside.fm/123 81718a6f-be4f-4981-9d86-96ac70416ba0 Tue, 04 Nov 2025 06:00:00 -0500 Frank Strong full Frank Strong The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect 6:31 no <p>Text version with links to underlying resources: <a href="https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/

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]]> Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership” https://b2b-marketing-pr.fireside.fm/121 d5ea65b7-69c2-41fd-b7d0-923862142c7a Tue, 21 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI 15:27 no <p>Text version of this post with screnshot and links: <a href="https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post with screnshot and links: https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/

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]]> Episode 120: Public relations and editorial written blogs are well positioned in the AI era https://b2b-marketing-pr.fireside.fm/120 1f48dad5-7093-4b97-ba59-cb1b19115ff0 Tue, 14 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task 13:18 no <p>Text version of this episode with links to the cited resoruces: <a href="https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/

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]]> Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack https://b2b-marketing-pr.fireside.fm/119 ebd0316c-1e7e-49ce-b2b8-c4a29c6275b9 Tue, 07 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media 21:15 no <p>Text version of this post with links to the underlying resoruces: <a href="https://www.swordandthescript.com/2025/09/media-pitching/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/09/media-pitching/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, media relations, PR pitching, media pitching, PR tips, PR pitching tips Text version of this post with links to the underlying resoruces: https://www.swordandthescript.com/2025/09/media-pitching/

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]]> Episode 115: What PR should do about the waning influence of traditional media https://b2b-marketing-pr.fireside.fm/115 6fb64d20-3eb0-4712-bbcc-7318324a65ec Tue, 02 Sep 2025 06:00:00 -0400 Frank Strong full Frank Strong There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring 10:17 no <p>Text version of this piece: <a href="https://www.swordandthescript.com/2025/08/influence-media-waning/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/08/influence-media-waning/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

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]]> Episode 114: Being different is THE best practice in marketing https://b2b-marketing-pr.fireside.fm/114 0fe0d786-dc5e-4afe-b0dd-4c9519bcd6bc Fri, 29 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Striking a wine glass with a fork is audible over the dull roar of the room – and without being obnoxious. It’s more effective because it’s different. 2:26 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2017/03/best-practice-marketing-different/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2017/03/best-practice-marketing-different/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, marketing, marcom Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

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]]> Episode 113: Essential customizations PR should make to their generative AI tools https://b2b-marketing-pr.fireside.fm/113 b7134815-1296-4504-8343-ea0f1e4c599d Tue, 26 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear 7:09 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2025/08/generative-ai-customizations/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/08/generative-ai-customizations/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

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]]> Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say https://b2b-marketing-pr.fireside.fm/112 830f6769-dd25-4394-b4b8-519537768008 Tue, 19 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales 4:53 no <p>Text version: <a href="https://www.swordandthescript.com/2025/08/b2b-preferences/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/08/b2b-preferences/</a> </p> cmo, marketing team, marketing turnover, marketing leadership, chief marketing officer Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

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]]> Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus https://b2b-marketing-pr.fireside.fm/109 ec77d4f8-73bb-48a3-9f2a-a6f123fc2808 Fri, 08 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Given my focus on B2B marketing and PR, I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour in Washington, DC. But there should be no mistake the circus is a business and it was also all at once, one of the most challenging and fun PR assignments I’ve ever had. 13:27 no <p>Full text: <a href="https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/</a> </p> b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

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]]> Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms https://b2b-marketing-pr.fireside.fm/108 2ac55f9c-9408-49e3-9d75-8d7a0878a271 Tue, 05 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way 5:19 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2025/07/ai-human-experience/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/07/ai-human-experience/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

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]]> Episode 66: Are LLMs becoming the new front page for public relations? https://b2b-marketing-pr.fireside.fm/66 4d543779-3d17-45a2-8227-25ef9ef760e0 Mon, 03 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs 4:15 no <p>Link to the text version: <a href="https://www.swordandthescript.com/2025/01/llms-new-front-page/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/01/llms-new-front-page/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, AI, generative AI, genAI, LLM, large language model, LLMs, Large language models, artificial intelligence Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/

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