The B2B Marketing and PR podcast
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Displaying 7 items of The B2B Marketing and PR podcast with the tag "gated content".
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Episode 110: Hiding pricing info may leave B2B tech companies off the short list
August 12th, 2025 | 6 mins 3 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list
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Episode 105: Thought Leadership Actually Requires Thought and Leadership
July 25th, 2025 | 2 mins 46 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
“Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”
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Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
July 22nd, 2025 | 12 mins 26 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention
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Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences
July 11th, 2025 | 8 mins 8 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.
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Episode 100: The B2B marketing playbook must shift from tricks to education
July 1st, 2025 | 4 mins 44 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness
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Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
June 27th, 2025 | 6 mins 4 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either.
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Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing
June 24th, 2025 | 5 mins 13 secs
b2b marketing, content marketing, content strategy, gated content, owned media
Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year