web01.fireside.fm Wed, 17 Jun 2026 00:31:38 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/gated%20content Fri, 08 May 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/147 a38e6ea9-c390-427b-875b-b1ad27d608a5 Fri, 08 May 2026 06:00:00 -0400 Frank Strong full Frank Strong Registrations for gated content dipped in 2025; prospects and customers download and read a week later 9:07 no <p>Text version of this post with links to the underlying resources: <a href="https://www.swordandthescript.com/2026/04/gated-content-consumption/" rel="nofollow noopener">https://www.swordandthescript.com/2026/04/gated-content-consumption/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, gated content Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2026/04/gated-content-consumption/

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]]> https://b2b-marketing-pr.fireside.fm/110 23415a9b-3beb-4dba-941e-67aee56b26de Tue, 12 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list 6:03 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2025/08/b2b-pricing/" rel="nofollow noopener">https://www.swordandthescript.com/2025/08/b2b-pricing/</a> </p> b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

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]]> https://b2b-marketing-pr.fireside.fm/105 acd6c4f1-0117-45cf-bf13-d0102e996b34 Fri, 25 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong “Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.” 2:46 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2017/02/thought-leadership-requires/" rel="nofollow noopener">https://www.swordandthescript.com/2017/02/thought-leadership-requires/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/

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]]> https://b2b-marketing-pr.fireside.fm/104 e45643d8-10f6-4ac7-bedd-fde26d4ba8d1 Tue, 22 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention 12:26 no <p>Full post with links to the cited sources: <a href="https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/" rel="nofollow noopener">https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/

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]]> https://b2b-marketing-pr.fireside.fm/102 b4453a74-a1ea-4a69-bdba-4a4f5ad2f708 Fri, 11 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. 8:08 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/" rel="nofollow noopener">https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/

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]]> https://b2b-marketing-pr.fireside.fm/100 d7989b12-f110-42a1-b4dc-c1a1fa3fadb4 Tue, 01 Jul 2025 00:00:00 -0400 Frank Strong full Frank Strong Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness 4:44 no <p>Full post with links to the resoruces and statistics mentioned: <a href="https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/" rel="nofollow noopener">https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/

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]]> https://b2b-marketing-pr.fireside.fm/99 396bb3df-1db8-4722-9fa3-13628ba648ea Fri, 27 Jun 2025 06:00:00 -0400 Frank Strong full Frank Strong Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either. 6:04 no <p>Full text of this post: <a href="https://www.swordandthescript.com/2017/07/marketing-accountability/" rel="nofollow noopener">https://www.swordandthescript.com/2017/07/marketing-accountability/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/

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]]> https://b2b-marketing-pr.fireside.fm/98 29396ddc-5ad2-43a9-b5b2-3866e5228cc1 Tue, 24 Jun 2025 06:00:00 -0400 Frank Strong full Frank Strong Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year 5:13 no <p>Full text with links to the underlying resource mentioned: <a href="https://www.swordandthescript.com/2025/06/gated-content-benchmarks/" rel="nofollow noopener">https://www.swordandthescript.com/2025/06/gated-content-benchmarks/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media Full text with links to the underlying resource mentioned: https://www.swordandthescript.com/2025/06/gated-content-benchmarks/

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