The B2B Marketing and PR podcast
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Displaying items 1-10 of 12 in total of The B2B Marketing and PR podcast with the tag "event marketing".
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Episode 159: International travelers to the World Cup remind Americans to be grateful
August 11th, 2026 | 3 mins 35 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Global visitors traveling for the World Cup may well be the best ‘brand ambassadors’ for the U.S., but it’s Americans who needed that third-party validation
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Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu
August 7th, 2026 | 8 mins 37 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports
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Episode 157: What is public relations? Trust, credibility and third-party validation [special guest post]
August 4th, 2026 | 4 mins 48 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Public relations is more than just social media, publicity or promoting an organization; it’s about two-way communication that builds trust, credibility and third-party validation
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Episode 149: Should PR accept an interview with a publication that has a small audience?
May 26th, 2026 | 3 mins 57 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.”
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Episode 141: 10 things PR teams need from clients to do good work
March 24th, 2026 | 8 mins 53 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration
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Episode 138: Cliff notes to 3 different “State of PR” survey reports
March 3rd, 2026 | 10 mins 10 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream
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Episode 132: Top objective: B2B marketers want media coverage at events
January 19th, 2026 | 10 mins 23 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed
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Episode 110: Hiding pricing info may leave B2B tech companies off the short list
August 12th, 2025 | 6 mins 3 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list
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Episode 105: Thought Leadership Actually Requires Thought and Leadership
July 25th, 2025 | 2 mins 46 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
“Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”
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Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
July 22nd, 2025 | 12 mins 26 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention