The B2B Marketing and PR podcast
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Displaying all 4 Episode of The B2B Marketing and PR podcast with the tag “event marketing”.
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Episode 105: Thought Leadership Actually Requires Thought and Leadership
July 25th, 2025 | 2 mins 46 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
“Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”
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Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
July 22nd, 2025 | 12 mins 26 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention
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Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences
July 11th, 2025 | 8 mins 8 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.
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Episode 9: New webinar benchmarks and metrics for 2024
April 15th, 2024 | 11 mins 42 secs
b2b marketing, b2b webinars, content marketing, event marketing, landing pages, marcom, marcomm, marketing communications, on24, perosonalization, startup marketing, webinars
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance