The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "crisis communications".
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Episode 151: A seed to fix the growing public relations problem for AI companies
June 9th, 2026 | 11 mins
ai, ai's pr problem, communications, corp comm, corporate communications, crisis communications, media relations, pr
Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with a messaging exercise – it starts with a listening tour
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Episode 92: PR advice for those open letters and those marked up responses
May 20th, 2025 | 1 min 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance