app01 Wed, 22 Jul 2026 08:04:01 +0000 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/crisis%20communications Tue, 09 Jun 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/151 1a804b71-d87e-4d43-9171-f8d6f33a05e5 Tue, 09 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with a messaging exercise – it starts with a listening tour 11:00 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/06/public-relations-problem-ai/" rel="nofollow noopener">https://www.swordandthescript.com/2026/06/public-relations-problem-ai/</a> </p> PR, media relations, corporate communications, corp comm, communications, AI, AI's PR problem, crisis communications Text version of this post: https://www.swordandthescript.com/2026/06/public-relations-problem-ai/

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]]> https://b2b-marketing-pr.fireside.fm/92 0ae69ef3-6bdd-4b52-ba33-685f88da1156 Tue, 20 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance 1:58 no <p>Full text: <a href="https://www.swordandthescript.com/2025/05/pr-advice-open-letters/" rel="nofollow noopener">https://www.swordandthescript.com/2025/05/pr-advice-open-letters/</a> </p> crisis, crisis communications, cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/

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