The B2B Marketing and PR podcast
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Displaying 6 items of The B2B Marketing and PR podcast with the tag "corp comm".
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Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches
April 28th, 2026 | 11 mins 8 secs
communications, corp comm, corporate communications, media relations, pitching tips, pr, pr pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.”
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Episode 141: 10 things PR teams need from clients to do good work
March 24th, 2026 | 8 mins 53 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration
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Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence
March 17th, 2026 | 11 mins 59 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double
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Episode 138: Cliff notes to 3 different “State of PR” survey reports
March 3rd, 2026 | 10 mins 10 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream
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Episode 133: Study quantifies the value of reputation
January 27th, 2026 | 4 mins 31 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds
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Episode 132: Top objective: B2B marketers want media coverage at events
January 19th, 2026 | 10 mins 23 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed