The B2B Marketing and PR podcast
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Displaying items 1-10 of 11 in total of The B2B Marketing and PR podcast with the tag "corp comm".
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Episode 152: The growing problem of "no comment" and how it lets others shape public opinion
June 16th, 2026 | 6 mins 15 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, media relations, pr, reputation
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage
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Episode 151: A seed to fix the growing public relations problem for AI companies
June 9th, 2026 | 11 mins
ai, ai's pr problem, communications, corp comm, corporate communications, crisis communications, media relations, pr
Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with a messaging exercise – it starts with a listening tour
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Episode 150: Does AI visibility provide PR with third-party validation?
June 2nd, 2026 | 4 mins 35 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, media relations, pr, reputation
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation
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Episode 149: Should PR accept an interview with a publication that has a small audience?
May 26th, 2026 | 3 mins 57 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.”
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Episode 146: What journalists say about PR follow-up pitches
May 5th, 2026 | 9 mins 36 secs
communications, corp comm, corporate communications, media relations, pr, pr pitch, pr pitching, pr pitching tips
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted
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Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches
April 28th, 2026 | 11 mins 8 secs
communications, corp comm, corporate communications, media relations, pitching tips, pr, pr pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.”
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Episode 141: 10 things PR teams need from clients to do good work
March 24th, 2026 | 8 mins 53 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration
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Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence
March 17th, 2026 | 11 mins 59 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double
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Episode 138: Cliff notes to 3 different “State of PR” survey reports
March 3rd, 2026 | 10 mins 10 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream
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Episode 133: Study quantifies the value of reputation
January 27th, 2026 | 4 mins 31 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds