The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "corp comm".
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Episode 133: Study quantifies the value of reputation
January 27th, 2026 | 4 mins 31 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds
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Episode 132: Top objective: B2B marketers want media coverage at events
January 19th, 2026 | 10 mins 23 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed