web02.fireside.fm Tue, 16 Jun 2026 19:55:20 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Corp Comm” https://b2b-marketing-pr.fireside.fm/tags/corp%20comm Tue, 16 Jun 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 152: The growing problem of "no comment" and how it lets others shape public opinion https://b2b-marketing-pr.fireside.fm/152 a37e4a3c-a73c-4f3f-9ce4-16f69c47b51a Tue, 16 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage 6:15 no <p>Text version of this post with links to the cited resoruces: <a href="https://www.swordandthescript.com/2026/06/no-comment-perception/" rel="nofollow noopener">https://www.swordandthescript.com/2026/06/no-comment-perception/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/

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]]> Episode 151: A seed to fix the growing public relations problem for AI companies https://b2b-marketing-pr.fireside.fm/151 1a804b71-d87e-4d43-9171-f8d6f33a05e5 Tue, 09 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with a messaging exercise – it starts with a listening tour 11:00 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/06/public-relations-problem-ai/" rel="nofollow noopener">https://www.swordandthescript.com/2026/06/public-relations-problem-ai/</a> </p> PR, media relations, corporate communications, corp comm, communications, AI, AI's PR problem, crisis communications Text version of this post: https://www.swordandthescript.com/2026/06/public-relations-problem-ai/

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]]> Episode 150: Does AI visibility provide PR with third-party validation? https://b2b-marketing-pr.fireside.fm/150 bd6257a1-483c-4ece-9806-f17a291ca135 Tue, 02 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation 4:35 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/05/ai-third-party-validation/" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/ai-third-party-validation/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/

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]]> Episode 149: Should PR accept an interview with a publication that has a small audience? https://b2b-marketing-pr.fireside.fm/149 769890fd-767a-4bd8-94b2-ba6df26995dc Tue, 26 May 2026 06:00:00 -0400 Frank Strong full Frank Strong “The AI systems will remember when you said nothing.” and “The editors will remember when you said no.” 3:57 no <p>Text version of this episode: <a href="https://www.swordandthescript.com/2026/05/interview-small-audience/" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/interview-small-audience/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this episode: https://www.swordandthescript.com/2026/05/interview-small-audience/

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]]> Episode 146: What journalists say about PR follow-up pitches https://b2b-marketing-pr.fireside.fm/146 692fc53c-9451-4b91-b80a-6ee15e023fcf Tue, 05 May 2026 06:00:00 -0400 Frank Strong full Frank Strong Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted 9:36 no <p>Text version of this post, with links to the cited resoruces: <a href="https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/" rel="nofollow noopener">https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, PR pitch, PR pitching, PR pitching tips Text version of this post, with links to the cited resoruces: https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/

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]]> Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches https://b2b-marketing-pr.fireside.fm/145 bc14b4c5-79da-44ae-a1ff-7f3b196c11e4 Tue, 28 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.” 11:08 no <p>Text version of this post with links to underlying resources: <a href="https://www.swordandthescript.com/2026/04/journalists-pr-pitches/" rel="nofollow noopener">https://www.swordandthescript.com/2026/04/journalists-pr-pitches/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts, PR pitches, pitching tips Text version of this post with links to underlying resources: https://www.swordandthescript.com/2026/04/journalists-pr-pitches/

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]]> Episode 141: 10 things PR teams need from clients to do good work https://b2b-marketing-pr.fireside.fm/141 3d4e665f-2b7b-4aaf-93c8-d158a1781809 Tue, 24 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration 8:53 no <p>Text verison of this post: <a href="https://www.swordandthescript.com/2026/03/good-pr-work/" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/good-pr-work/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text verison of this post: https://www.swordandthescript.com/2026/03/good-pr-work/

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]]> Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence https://b2b-marketing-pr.fireside.fm/140 6020181a-8969-44c5-a42f-96bf013ed65d Tue, 17 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double 11:59 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/

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]]> Episode 138: Cliff notes to 3 different “State of PR” survey reports https://b2b-marketing-pr.fireside.fm/138 c643ec99-7b43-48b2-a59b-e3450f7537c5 Tue, 03 Mar 2026 06:00:00 -0500 Frank Strong full Frank Strong Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream 10:10 no <p>Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream

]]> Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream

]]> Episode 133: Study quantifies the value of reputation https://b2b-marketing-pr.fireside.fm/133 ae97b4b2-fe13-48f9-a8c7-4543f534fb61 Tue, 27 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds 4:31 no <p>Here's a link to the text version of this post: <a href="https://www.swordandthescript.com/2026/01/value-business-reputation/" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/value-business-reputation/</a> </p> <p>And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: <a href="https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/" rel="nofollow noopener">https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Episode 132: Top objective: B2B marketers want media coverage at events https://b2b-marketing-pr.fireside.fm/132 0ab38e1b-80ed-4461-be5b-e6fb4c80a411 Mon, 19 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed 10:23 no <p>Here's the text version of this post with links to the resoruces mentioned: <a href="https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/</a> </p> PR, media relations, corporate communications, corp comm, communications, events, event marketing, B2B marketing, B2B events Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/

]]> Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/

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