web02.fireside.fm Sat, 02 May 2026 15:42:27 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Corp Comm” https://b2b-marketing-pr.fireside.fm/tags/corp%20comm Tue, 28 Apr 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches https://b2b-marketing-pr.fireside.fm/145 bc14b4c5-79da-44ae-a1ff-7f3b196c11e4 Tue, 28 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.” 11:08 no Text version of this post with links to underlying resources: https://www.swordandthescript.com/2026/04/journalists-pr-pitches/ PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts, PR pitches, pitching tips Text version of this post with links to underlying resources: https://www.swordandthescript.com/2026/04/journalists-pr-pitches/

]]> Text version of this post with links to underlying resources: https://www.swordandthescript.com/2026/04/journalists-pr-pitches/

]]> Episode 141: 10 things PR teams need from clients to do good work https://b2b-marketing-pr.fireside.fm/141 3d4e665f-2b7b-4aaf-93c8-d158a1781809 Tue, 24 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration 8:53 no Text verison of this post: https://www.swordandthescript.com/2026/03/good-pr-work/ PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text verison of this post: https://www.swordandthescript.com/2026/03/good-pr-work/

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]]> Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence https://b2b-marketing-pr.fireside.fm/140 6020181a-8969-44c5-a42f-96bf013ed65d Tue, 17 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double 11:59 no Text version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/ PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/

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]]> Episode 138: Cliff notes to 3 different “State of PR” survey reports https://b2b-marketing-pr.fireside.fm/138 c643ec99-7b43-48b2-a59b-e3450f7537c5 Tue, 03 Mar 2026 06:00:00 -0500 Frank Strong full Frank Strong Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream 10:10 no Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream

]]> Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream

]]> Episode 133: Study quantifies the value of reputation https://b2b-marketing-pr.fireside.fm/133 ae97b4b2-fe13-48f9-a8c7-4543f534fb61 Tue, 27 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds 4:31 no Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/ And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/ PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Episode 132: Top objective: B2B marketers want media coverage at events https://b2b-marketing-pr.fireside.fm/132 0ab38e1b-80ed-4461-be5b-e6fb4c80a411 Mon, 19 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed 10:23 no Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/ PR, media relations, corporate communications, corp comm, communications, events, event marketing, B2B marketing, B2B events Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/

]]> Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/

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