The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 11 - 14 of 14 in total of The B2B Marketing and PR podcast with the tag “content strategy”.
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Episode 100: The B2B marketing playbook must shift from tricks to education
July 1st, 2025 | 4 mins 44 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness
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Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
June 27th, 2025 | 6 mins 4 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either.
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Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing
June 24th, 2025 | 5 mins 13 secs
b2b marketing, content marketing, content strategy, gated content, owned media
Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year
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Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play
October 25th, 2024 | 9 mins 3 secs
aquisitions, b2b marketing, communications, content, content marketing, content strategy, corpcomm, corporate communication, m&a, marcom, marcomm, marketing communications, media relations, mergers, pr, public relations
Marketing leaders might be uneasy pitching an M&A for marketing purposes but having a precedent like this one is sure to help. If you see a trade publication in your niche that’s struggling, that could be a good opportunity.