The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 61 - 70 of 93 in total of The B2B Marketing and PR podcast with the tag “content marketing”.
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Episode 45: Study finds B2B marketing is more reliant on gated content
October 29th, 2024 | 7 mins
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded
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Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play
October 25th, 2024 | 9 mins 3 secs
aquisitions, b2b marketing, communications, content, content marketing, content strategy, corpcomm, corporate communication, m&a, marcom, marcomm, marketing communications, media relations, mergers, pr, public relations
Marketing leaders might be uneasy pitching an M&A for marketing purposes but having a precedent like this one is sure to help. If you see a trade publication in your niche that’s struggling, that could be a good opportunity.
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Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms
October 22nd, 2024 | 17 mins 45 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries”
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Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience
October 15th, 2024 | 5 mins 2 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn
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Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025
October 11th, 2024 | 5 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue
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Episode 41: Behavioral science tips for getting the sales team to use content marketing makes
October 10th, 2024 | 8 mins 42 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer.
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Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations
October 8th, 2024 | 10 mins 13 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
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The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way -
Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers
October 3rd, 2024 | 9 mins 40 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up
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Episode 39: Solid advice for for building customer references in B2B tech
October 1st, 2024 | 14 mins 4 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
The account management model most tech companies employ puts sales and marketing at odds over customer references
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Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right now
September 24th, 2024 | 8 mins 9 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success