The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 11 - 20 of 22 in total of The B2B Marketing and PR podcast with the tag “cmo”.
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Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
June 3rd, 2025 | 9 mins 33 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines
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Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
May 30th, 2025 | 8 mins 6 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results
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Episode 93: Another survey of CMOs shows hope for marketing budgets
May 27th, 2025 | 3 mins 55 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum
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Episode 92: PR advice for those open letters and those marked up responses
May 20th, 2025 | 1 min 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance
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Episode 89: B2B marketers are dissatisfied with their own content
May 9th, 2025 | 11 mins 36 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion
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Episode 79: The surprising reason marketing leaders and CMOs get fired
April 1st, 2025 | 4 mins 27 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration
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Episode 24: B2B marketing statistics that sum up 2024 so far
July 23rd, 2024 | 13 mins 33 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness
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Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”
July 9th, 2024 | 5 mins 12 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation
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Episode 20: Explaining why the B2B SaaS sector is sluggish right now
June 21st, 2024 | 15 mins
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector
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Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts
June 17th, 2024 | 6 mins 42 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth;