The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying 1 Episode of The B2B Marketing and PR podcast with the tag “budget planning”.
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Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
December 9th, 2025 | 16 mins 25 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, budget planning, buyers journey, cmo, icp, ideal customer profile, marketing budgets, marketing interactions, sales interactions, touchpoints
Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting