web01.fireside.fm Sat, 02 May 2026 16:47:03 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/budget%20planning Tue, 09 Dec 2025 06:00:00 -0500 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/127 7b31379f-20b5-48ab-b60a-094be689df68 Tue, 09 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting 16:25 no Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, marketing budgets, CMO, budget planning Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

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