The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "branding".
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Episode 133: Study quantifies the value of reputation
January 27th, 2026 | 4 mins 31 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds
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Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search
April 15th, 2025 | 5 mins 46 secs
2025 budgets, b2b marketing, b2b marketing budget, brand, brand building, branding, budget, communications, content marketing, corpcomm, corporate communication, google, google ads, marcom, marcomm, marketing budget, marketing communications, media relations, ppc, pr, public relations, search ads, seo, storytelling
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand