web01.fireside.fm Sat, 06 Jun 2026 20:11:29 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Branding” https://b2b-marketing-pr.fireside.fm/tags/branding Tue, 02 Jun 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 150: Does AI visibility provide PR with third-party validation? https://b2b-marketing-pr.fireside.fm/150 bd6257a1-483c-4ece-9806-f17a291ca135 Tue, 02 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation 4:35 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/05/ai-third-party-validation/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/ai-third-party-validation/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/

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]]> Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence https://b2b-marketing-pr.fireside.fm/140 6020181a-8969-44c5-a42f-96bf013ed65d Tue, 17 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double 11:59 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/

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]]> Episode 133: Study quantifies the value of reputation https://b2b-marketing-pr.fireside.fm/133 ae97b4b2-fe13-48f9-a8c7-4543f534fb61 Tue, 27 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds 4:31 no <p>Here's a link to the text version of this post: <a href="https://www.swordandthescript.com/2026/01/value-business-reputation/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/value-business-reputation/</a> </p> <p>And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: <a href="https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search https://b2b-marketing-pr.fireside.fm/82 75357efb-5a40-4157-960e-27f9bafc253f Tue, 15 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand 5:46 no <p>Text version of this post with links to underlying resources: <a href="https://www.swordandthescript.com/2025/04/trusted-brand-search/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/04/trusted-brand-search/</a> </p> brand, branding, brand building, SEO, PPC, google, google ads, search ads, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/

]]> Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/

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