The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 11-11 of 11 in total of The B2B Marketing and PR podcast with the tag "b2b".
-
Episode 11: 3 marketing things successful B2B software companies do differently
May 10th, 2024 | 6 mins 28 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house