The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 81 - 90 of 102 in total of The B2B Marketing and PR podcast with the tag “b2b marketing”.
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Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”
July 9th, 2024 | 5 mins 12 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation
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Episode 20: Explaining why the B2B SaaS sector is sluggish right now
June 21st, 2024 | 15 mins
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector
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Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?
June 17th, 2024 | 12 mins 48 secs
b2b marketing, communications, corpcomm, corporate communication, marcom, marcomm, marketing communications, media r, pr, public relations
Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech”
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Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;
June 17th, 2024 | 11 mins 48 secs
b2b marketing, burrelles, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting
Burrelles President Cathy Del Colle says the company aims to keep some services open; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions;
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Episode 17: The struggle to be different in B2B marketing
June 17th, 2024 | 1 min 52 secs
b2b marketing, marcom, marcomm, marketing, marketing communications
Striking a wine glass with a fork will silence a crowded room better than shouting because the noise is different, not because it’s louder.
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Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts
June 17th, 2024 | 6 mins 42 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth;
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Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies
June 17th, 2024 | 10 mins 29 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years
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Episode 14: CMOs attribute success to marketing talent
June 17th, 2024 | 5 mins 28 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more
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Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]
May 10th, 2024 | 7 mins 45 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year
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Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?
May 10th, 2024 | 6 mins 18 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule”