The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 1-10 of 11 in total of The B2B Marketing and PR podcast with the tag "b2b".
-
Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
December 9th, 2025 | 16 mins 25 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, budget planning, buyers journey, cmo, icp, ideal customer profile, marketing budgets, marketing interactions, sales interactions, touchpoints
Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting
-
Episode 122: Does long form content still have a place in the era of generative AI?
October 28th, 2025 | 8 mins 43 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints
Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert
-
Episode 118: B2B says public relations drives revenue but struggle to prove it
September 30th, 2025 | 14 mins 10 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, corpcomm, corporate communications, marketing interactions, pr, public relations, sales interactions
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement
-
Episode 117: People are not taking government surveys; businesses have the same problem
September 23rd, 2025 | 8 mins 59 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints
Businesses need to take a more considered, deliberate and comprehensive approach to feedback; don’t allow a machine to get between your business and the customer
-
Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?
September 16th, 2025 | 7 mins 8 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, icp, ideal customer profile, marketing interactions, sales interactions, touchpoints
Surveys say from start to finish, B2B prospects require a dozen touches or more, but behavioral data finds it may require hundreds of interactions
-
Episode 29: How do marketing budget cuts affect the sales cycle?
August 27th, 2024 | 5 mins 8 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
When stories about budget cuts start trending, it’s only a matter of time before the stories about B2B sales cycles growing longer also emerge
-
Episode 30: The marketing person you replaced was probably a hot mess
August 21st, 2024 | 3 mins 45 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Whether in the military or in business or in marketing, , who you’ve got in the dirt next to you counts for a whole lot more than the sum of individual skills
-
Episode 28: Here's a handful of creative B2B marketing ideas
August 21st, 2024 | 14 mins 20 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning
-
Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?
May 10th, 2024 | 6 mins 18 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule”
-
Episode 11: 3 marketing things successful B2B software companies do differently
May 10th, 2024 | 6 mins 28 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house