The B2B Marketing and PR podcast

Sword and the Script Media on audio

About the show

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Episodes

  • Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches

    April 28th, 2026  |  11 mins 8 secs
    communications, corp comm, corporate communications, media relations, pitching tips, pr, pr pitches

    It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.”

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    Episode 144: The economic outlook for marketing from the latest CMO survey

    April 21st, 2026  |  17 mins 16 secs
    chief marketing officer, cmo, marketing budgets, marketing department, marketing economics, marketing leaders, marketing organization, marketing spend, marketing spending

    Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow

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    Episode 143: Signal AI acquires Memo for readership data [PR tech sum no. 64]

    April 14th, 2026  |  7 mins 45 secs
    communications, corpcomm, corporate communications, media monitoring, meltwater, muck rack, onclusive, pr, pr software, pr technology, pr tools, public relations, signal ai

    Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data

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    Episode 142: AI-generated content performs poorly in organic search [study]

    April 7th, 2026  |  7 mins 45 secs
    b2b marketing, demand generation, generative ai, marketing strategy, organic search, search marketing, seo, ux/cx

    An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks

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    Episode 141: 10 things PR teams need from clients to do good work

    March 24th, 2026  |  8 mins 53 secs
    b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr

    Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration

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    Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence

    March 17th, 2026  |  11 mins 59 secs
    brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation

    Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double

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    Episode 139: There’s little tolerance for mistakes in business, which is also a mistake

    March 10th, 2026  |  3 mins 25 secs
    brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys

    The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from this business mistake?

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    Episode 138: Cliff notes to 3 different “State of PR” survey reports

    March 3rd, 2026  |  10 mins 10 secs
    b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr

    Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream

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    Episode 137: The end of self-aggrandizing listicles in search and AI

    February 24th, 2026  |  3 mins 36 secs
    b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx

    Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust

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    Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle

    February 17th, 2026  |  5 mins 14 secs
    b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx

    Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem

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    Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]

    February 10th, 2026  |  10 mins 27 secs
    brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys

    Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity

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    Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward

    February 3rd, 2026  |  5 mins 15 secs
    b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx

    Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it

  • Episode 133: Study quantifies the value of reputation

    January 27th, 2026  |  4 mins 31 secs
    brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation

    Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds

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    Episode 132: Top objective: B2B marketers want media coverage at events

    January 19th, 2026  |  10 mins 23 secs
    b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr

    B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed

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    Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust

    January 13th, 2026  |  13 mins 18 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be beleivable – online and off

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    Episode 130: Corp comms in the era of distrust

    January 6th, 2026  |  3 mins 18 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations, trust

    Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages.