Frank Strong
Host of The B2B Marketing and PR podcast
Frank Strong is the founder and president of Sword and the Script Media, LLC, a veteran-owned business focused on PR, content marketing and social media for the B2B market space. His agency grew out of a PR and marketing blog Strong started more than 15 years ago.
Frank Strong has hosted 100 Episodes.
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Episode 6: 10 tips for better PR pitching results as media layoffs continue
March 21st, 2024 | 22 mins 50 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz
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Episode 5: Does B2B marketing respect their prospects’ time?
March 21st, 2024 | 4 mins 32 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Much of the content B2B marketing produces overpromises and underdelivers – and that seems most likely to happen when we consider company needs before customers
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Episode 4: Board members with marketing experience improve shareholder returns
March 13th, 2024 | 6 mins 50 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience
The effects are even more dramatic on companies experience declining growth and in need of a turnaround:
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Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope
March 7th, 2024 | 6 mins 24 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time