The B2B Marketing and PR podcast

Episode Archive

Episode Archive

96 episodes of The B2B Marketing and PR podcast since the first episode, which aired on March 6th, 2024.

  • Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing

    June 3rd, 2025  |  9 mins 33 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines

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    Episode 94: A Decision Matrix for Getting Reviews and Approvals Done

    May 30th, 2025  |  8 mins 6 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results

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    Episode 93: Another survey of CMOs shows hope for marketing budgets

    May 27th, 2025  |  3 mins 55 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum

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    Episode 92: PR advice for those open letters and those marked up responses

    May 20th, 2025  |  1 min 58 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance

  • Episode 91: B2B marketers focused on long term tend to outperform the competition

    May 16th, 2025  |  5 mins 20 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals

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    Episode 90: CMO survey says marketing budgets are recovering

    May 13th, 2025  |  6 mins 35 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty

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    Episode 89: B2B marketers are dissatisfied with their own content

    May 9th, 2025  |  11 mins 36 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion

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    Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks

    May 6th, 2025  |  6 mins 26 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, organic search, pr, public relations, search engine optimization, seo, storytelling

    Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings

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    Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinks

    May 2nd, 2025  |  6 mins 27 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings

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    Episode 86: 10 statistics that drive home why business needs to refocus on trust

    April 28th, 2025  |  9 mins 49 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust

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    Episode 85: When you finally achieve thought leadership, don’t let it slip away

    April 25th, 2025  |  5 mins 47 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover.

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    Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms

    April 22nd, 2025  |  3 mins 55 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed

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    Episode 83: Why “Disruption” is a weak message for B2B Marketing

    April 18th, 2025  |  2 mins 15 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    The fact remains that people don’t want to change, they don’t want to be disrupted, they don’t want to upend the business processes they’ve spent a career building.

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    Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search

    April 15th, 2025  |  5 mins 46 secs
    2025 budgets, b2b marketing, b2b marketing budget, brand, brand building, branding, budget, communications, content marketing, corpcomm, corporate communication, google, google ads, marcom, marcomm, marketing budget, marketing communications, media relations, ppc, pr, public relations, search ads, seo, storytelling

    You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand

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    Episode 81: Want content to be shared? Use Creative Commons instead of a copyright

    April 11th, 2025  |  4 mins 4 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing - and it's free

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    Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]

    April 8th, 2025  |  13 mins 42 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling

    Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO