The B2B Marketing and PR podcast

Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward

February 3rd, 2026  |  5 mins 15 secs

b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx

Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it