The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying all 3 Episode of The B2B Marketing and PR podcast with the tag “pr tools”.
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 114: Being different is THE best practice in marketing
August 29th, 2025 | 2 mins 26 secs
communications, corpcomm, corporate communications, generative ai, marcom, marketing, pr, pr software, pr technology, pr tools, public relations
Striking a wine glass with a fork is audible over the dull roar of the room – and without being obnoxious. It’s more effective because it’s different.
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Episode 113: Essential customizations PR should make to their generative AI tools
August 26th, 2025 | 7 mins 9 secs
communications, corpcomm, corporate communications, generative ai, pr, pr software, pr technology, pr tools, public relations
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear