The B2B Marketing and PR podcast
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Displaying all 10 Episode of The B2B Marketing and PR podcast with the tag “pr technology”.
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Episode 125: The next PR measurement conundrum: How do you measure AI visibility?
November 25th, 2025 | 5 mins 15 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics
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Episode 124: 10 Fundamentals for Successful Media Interviews
November 18th, 2025 | 6 mins 53 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If you are fortunate enough to secure an interview, then you certainly want to make the most of it.
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Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence
November 4th, 2025 | 6 mins 31 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect
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Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”
October 21st, 2025 | 15 mins 27 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI
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Episode 120: Public relations and editorial written blogs are well positioned in the AI era
October 14th, 2025 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 114: Being different is THE best practice in marketing
August 29th, 2025 | 2 mins 26 secs
communications, corpcomm, corporate communications, generative ai, marcom, marketing, pr, pr software, pr technology, pr tools, public relations
Striking a wine glass with a fork is audible over the dull roar of the room – and without being obnoxious. It’s more effective because it’s different.
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Episode 113: Essential customizations PR should make to their generative AI tools
August 26th, 2025 | 7 mins 9 secs
communications, corpcomm, corporate communications, generative ai, pr, pr software, pr technology, pr tools, public relations
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear
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Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]
June 17th, 2025 | 10 mins 2 secs
commstech, communications software, pr software, pr tech, pr technology, public relations software
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists
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Episode 56: PR Tech Sum 60: New products and problems across PR software land
December 10th, 2024 | 17 mins 45 secs
comms tech, commstech, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, pr software, pr tech, pr technology, public relations, public relations sofware
Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision