The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying 3 items of The B2B Marketing and PR podcast with the tag "pr strategy".
-
Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026
July 21st, 2026 | 10 mins 28 secs
b2b marketing, b2b sales, brand journalism, buyers journey, content marketing, demand generation, earned media, earned media attribution, generative ai, marketing strategy, media relations, pr attribution, pr strategy, pr surveys, sales, sales-marketing alignment, ux/cx
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation
-
Episode 139: There’s little tolerance for mistakes in business, which is also a mistake
March 10th, 2026 | 3 mins 25 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from this business mistake?
-
Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]
February 10th, 2026 | 10 mins 27 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity