The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "pitching tips".
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Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches
April 28th, 2026 | 11 mins 8 secs
communications, corp comm, corporate communications, media relations, pitching tips, pr, pr pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.”
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Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
June 20th, 2025 | 7 mins 28 secs
communications, corporate communications, earned media, embargoes, exclusives, marcom, marketing communications, media relations, pitching tips, pr, press releases, public relations
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives.