The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "organic search".
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Episode 142: AI-generated content performs poorly in organic search [study]
April 7th, 2026 | 7 mins 45 secs
b2b marketing, demand generation, generative ai, marketing strategy, organic search, search marketing, seo, ux/cx
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks
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Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks
May 6th, 2025 | 6 mins 26 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, organic search, pr, public relations, search engine optimization, seo, storytelling
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings