The B2B Marketing and PR podcast

Episode 9: New webinar benchmarks and metrics for 2024

April 15th, 2024  |  11 mins 42 secs

b2b marketing, b2b webinars, content marketing, event marketing, landing pages, marcom, marcomm, marketing communications, on24, perosonalization, startup marketing, webinars

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance