The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying 3 items of The B2B Marketing and PR podcast with the tag "marketing strategy".
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Episode 137: The end of self-aggrandizing listicles in search and AI
February 24th, 2026 | 3 mins 36 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust
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Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle
February 17th, 2026 | 5 mins 14 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem
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Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward
February 3rd, 2026 | 5 mins 15 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it