The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying all 6 Episode of The B2B Marketing and PR podcast with the tag “marketing department”.
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Episode 24: B2B marketing statistics that sum up 2024 so far
July 23rd, 2024 | 13 mins 33 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness
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Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”
July 9th, 2024 | 5 mins 12 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation
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Episode 20: Explaining why the B2B SaaS sector is sluggish right now
June 21st, 2024 | 15 mins
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing
Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector
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Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts
June 17th, 2024 | 6 mins 42 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth;
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Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies
June 17th, 2024 | 10 mins 29 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years
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Episode 14: CMOs attribute success to marketing talent
June 17th, 2024 | 5 mins 28 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more