The B2B Marketing and PR podcast

Episode 7: Study: Why thought leadership works and why it doesn't

March 28th, 2024  |  11 mins 3 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance