The B2B Marketing and PR podcast

Episode 32: Influencers that turn off social media comments aren’t very influential, finds study

September 10th, 2024  |  9 mins 21 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, influencer marketing, influencers, marcom, marcomm, marketing communications, media relations, pr, public relations

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications