The B2B Marketing and PR podcast

Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search

April 15th, 2025  |  5 mins 46 secs

2025 budgets, b2b marketing, b2b marketing budget, brand, brand building, branding, budget, communications, content marketing, corpcomm, corporate communication, google, google ads, marcom, marcomm, marketing budget, marketing communications, media relations, ppc, pr, public relations, search ads, seo, storytelling

You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand