The B2B Marketing and PR podcast
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Displaying items 1-10 of 11 in total of The B2B Marketing and PR podcast with the tag "demand generation".
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Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF
August 25th, 2026 | 3 mins 44 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that provides a definitive answer
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Episode 160: A theory on why B2B marketing requires so many darn customer touches today
August 18th, 2026 | 10 mins 18 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
When you step back and look, the trend line is clear: when companies cut B2B marketing brand and awareness programs, sales cycles grow longer and require more touches
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Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026
July 21st, 2026 | 10 mins 28 secs
b2b marketing, b2b sales, brand journalism, buyers journey, content marketing, demand generation, earned media, earned media attribution, generative ai, marketing strategy, media relations, pr attribution, pr strategy, pr surveys, sales, sales-marketing alignment, ux/cx
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation
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Episode 155: Gartner CMO spend survey shows marketing leaders have a third dilemma
July 14th, 2026 | 5 mins 50 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready
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Episode 154: Legal, finance and procurement make for break B2B vendor deals
July 7th, 2026 | 6 mins 30 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Some B2B marketing shops don’t even think about these groups on a buying committee, let alone develop messaging; a study by LinkedIn and Bain shows why that needs to change
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Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?
May 19th, 2026 | 4 mins 46 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed
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Episode 147: The delay between gated content download and consumption
May 8th, 2026 | 9 mins 7 secs
b2b marketing, b2b sales, buyers journey, demand generation, gated content, generative ai, marketing strategy, sales, sales-marketing alignment
Registrations for gated content dipped in 2025; prospects and customers download and read a week later
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Episode 142: AI-generated content performs poorly in organic search [study]
April 7th, 2026 | 7 mins 45 secs
b2b marketing, demand generation, generative ai, marketing strategy, organic search, search marketing, seo, ux/cx
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks
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Episode 137: The end of self-aggrandizing listicles in search and AI
February 24th, 2026 | 3 mins 36 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust
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Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle
February 17th, 2026 | 5 mins 14 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem