The B2B Marketing and PR podcast

Episode 117: People are not taking government surveys; businesses have the same problem

September 23rd, 2025  |  8 mins 59 secs

b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints

Businesses need to take a more considered, deliberate and comprehensive approach to feedback; don’t allow a machine to get between your business and the customer