The B2B Marketing and PR podcast
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Displaying 4 items of The B2B Marketing and PR podcast with the tag "corporate reputation".
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Episode 152: The growing problem of "no comment" and how it lets others shape public opinion
June 16th, 2026 | 6 mins 15 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, media relations, pr, reputation
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage
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Episode 150: Does AI visibility provide PR with third-party validation?
June 2nd, 2026 | 4 mins 35 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, media relations, pr, reputation
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation
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Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence
March 17th, 2026 | 11 mins 59 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double
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Episode 133: Study quantifies the value of reputation
January 27th, 2026 | 4 mins 31 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds