The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying 1 Episode of The B2B Marketing and PR podcast with the tag “b2b webinars”.
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Episode 9: New webinar benchmarks and metrics for 2024
April 15th, 2024 | 11 mins 42 secs
b2b marketing, b2b webinars, content marketing, event marketing, landing pages, marcom, marcomm, marketing communications, on24, perosonalization, startup marketing, webinars
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance